In celebration of the U.S. arrival of the BMW i8, Jay Leno and Ludwig Willisch, President and CEO, BMW of North America, presented a one-of-a-kind 2014 BMW i8 Concours d’Elegance Edition, which was then auctioned off for $825,00, including buyer’s premier, during Gooding & Company’s annual Pebble Beach Auctions. This is a world auction record price for a BMW i8.
Sold ahead of the official BMW i8 fall sale date for approximately six times the MSRP of $135,700, the 2014 BMW i8 Concours d’Elegance Edition is unlike any other BMW i8 in the world. Proceeds of the sale made by Gooding & Company, the official auction house of the Pebble Beach Concours d’Elegance, will go to the Pebble Beach Company Foundation, which raises funds for Monterey County youth and distributes grants spanning the arts, athletics, environmental sciences, educational organizations and community programs.
The 2014 BMW i8 Concours d’Elegance Edition features BMW Individual Frozen Grey Metallic exterior paint and a Dalbergia Brown leather upholstery, which is tanned using dye derived from plant extracts and accented with stitching in BMW i Blue. Other trim accents in BMW i Blue, include the seat belts. Further marking this as truly one-of-a-kind, the words “Concours d’Elegance Edition” i8 are laser etched in the interior and “BMW i8” is embossed into the front headrests.