The new compact SUV DX3 debuted today at the Guangzhou Auto Show, the second model born from the collaboration between Pininfarina and South East Motor-SEM.

The DX3 , combining a sporty look with flowing and  elegant lines typical of Pininfarina, will form the basis for  the future style language of the DX series. In the next 5  years, SEM will develop together with Pininfarina  different types of SUVs with the goal of forming an  entire family of products for China.

The  DX 3 is the  continuation of the design activities on  the  DX7 , the first Chinese SUV with an Italian touch,  presented at Auto Shanghai 2015.  Thanks to Pininfarina design , the DX7 boomed winning  dozens of awards,  among whi ch the Red Dot China Good Design Award and the SUV of the Year  Award in 2015 as part of the “China Automotive Billboard Awards”.

To actively contribute to the success of the partnership with South East Motor is the Pininfarina  Automotive Engineering Shanghai team (PAES) , established in 2010 with the aim of locating a satellite design development in Shanghai, automotive strategic site for the Asian region.