After an internship during which he worked amongst some of the most talented automobile designers in the industry, a design student’s vision of a Qoros for the year 2020 was showcased at the Coventry University Degree Show in the UK earlier this month. Jihoon Seo – a 29-year-old Korean – undertook a five-month spell with the brand’s designers in Shanghai as part of the Qoros Design Team’s internship programme.
During his internship, Seo was mentored by Tim Pilsbury (British), Senior Manager of the Qoros design studio in Shanghai, who then also provided him with support, advice and feedback upon his return to the UK and the completion of his degree course. For his final year project, Qoros briefed Seo to create a flagship concept saloon for the new China-based international brand to launch in the year 2020, specifically aimed at 40-50 year-old professionals living in a modern metropolitan city.
Unveiled at the Coventry University Degree Show as a 1:4.5 scale clay model, the Qoros 9 Sedan Concept displays a next-generation interpretation of Qoros’ pioneering New Premium philosophy. Clean horizontal lines and generous proportions give the Qoros 9 Sedan Concept a simple, modern and distinctive look and the present-day Qoros signature hockey-stick design theme is featured in several individual styling elements around the car.
The side profile is elegant and powerful, with a bluff leading edge and coupé-like rear, where the C-pillar extends almost all the way to the boot-lid spoiler. At the front a trapezoidal grille with a chrome surround, flanked by powerful LED Xenon headlamps and fog lamps, creates a strong, impactful face.
Compact rear combination lights feature three horizontal LED bars to accentuate the car’s width and imposing stature. The Qoros 9 Sedan Concept has no traditional door mirrors; instead, a high-definition rear-view camera is discreetly integrated into the LED side indicator repeater module just below the base of each A-pillar. Perforated and diamond-cut eight-spoke 19-inch alloy wheels exude dynamism and a premium feel.