Datsun will pull the covers off its all new car for Russia on April 4th, 2014, in Moscow.
The Datsun launch in Russia is particularly significant for the global expansion of the brand as it is a key market that offers Datsun great potential for growth. Furthermore, it is the first time in Datsun’s history that the brand has been introduced to Russia officially.The Datsun car to be unveiled on April 4th was developed specially for the Russian market, but its concept follows the brand’s common global philosophy of offering customers – known as risers – an engaging driving experience, peace of mind ownership and accessibility at the right and transparent price, with a competitive total cost of ownership.
The car was styled in Japan, while development was carried out locally by an international team of engineers.