Audi is realigning its motorsport strategy. The premium brand will terminate its FIA WEC commitment, including the 24 Hours of Le Mans, at the end of the 2016 season. Instead Audi is taking up a factory-backed commitment in the all-electric Formula E racing series.
Speaking to 300 employees of the motorsport department on Wednesday morning, Chairman of the Board of Management Rupert Stadler put this strategic decision in the context of the current burdens on the brand, pointing out that it was important to focus on the things that would keep Audi competitive in the years ahead. That is why the Board of Management had decided to terminate Audi’s commitment in endurance racing.
“We’re going to contest the race for the future on electric power,” says Stadler. “As our production cars are becoming increasingly electric, our motorsport cars, as Audi’s technological spearheads, have to even more so.”
The first all-electric racing series perfectly matches the strategy of offering fully battery-electric models year by year starting in 2018, Audi currently being in the greatest transformation stage in the company’s history. The commitment in FIA Formula E will already commence in 2017. It is regarded as the racing series with the greatest potential for the future. That is why Audi has intensified the existing partnership with Team ABT Schaeffler Audi Sport in the current 2016/2017 season. On the road toward a full factory commitment, the manufacturer is now actively joining the technical development.
The commitment in the DTM, where Audi will be competing with the successor of the Audi RS 5 DTM in 2017, will remain untouched. No final decision has yet been made concerning a future involvement in the FIA World Rallycross Championship (World RX).
The departure from the FIA World Endurance Championship (WEC) marks the end of a successful era. For 18 years, the brand was active in Le Mans prototype racing. During this period, it scored 13 victories in the 24 Hours of Le Mans and set numerous technical milestones.