Dodge celebrating its 100 years

Dodge is celebrating its 100th anniversary on July 1, 2014. By consolidating its relationship with SRT, Dodge is getting back to its performance roots with the new models being offered in the latest years. Dodge, as it is called by the Chrysler holding, is the “mainstream performance” brand, while SRT is positioned as the “ultimate performance” halo of the Dodge brand.

With 100 years of history to build on, as well as the innovative spirit of its founders, Dodge is taking the best of its innumerable successes over the years to pave the road to its future.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver horsepower, class-exclusive technology, unmatched capability and a slew of features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor customizable gauge clusters, to name a few.

For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT with the HEMI Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and the ultimate performance halo car, Dodge Viper SRT.

1956 Dodge Custom Royal Lancer

1956 Dodge Custom Royal Lancer