Dodge Viper expands customization

The Dodge brand continues to expand the Viper’s exclusive production elements.

Beginning with the 2016 model year production, Dodge will offer matte-finish exterior paint across the color palette making the Viper available in more than 50 million unique configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.

The individuals who hand paint the Dodge Viper are truly specialized artisans. The Viper’s unique hand-painted process enables the flexibility to deliver industry-first custom paint options that offer unequal personalization while meeting the latest industry durability standards. Each Viper has an extremely high quality level paint finish that ranks as one of the best in the industry. It takes between 145 to 160 man hours to prep and hand-paint the Viper body panels. The application of the exterior paint is a detailed and intricate process, taking approximately eight hours to complete. The process starts with a base color coat followed by the application of a clear finish. After paint and clear coat, every Viper body panel is sanded smooth by hand with 1,000 grit paper and polished to a near mirror finish. To create the new matte finish, each body panel is also sanded for a second time before the matte clear paint is applied.

All 2016 Dodge Viper models are available with stripes. GT, GTC, GTS and ACR models offer optional ‘GTS’ stripes that run the length of the coupe from the front to rear fascia. The SRT and GTC models are available with ‘SRT’ stripes starting on the clamshell hood and making their way onto the roof and finishing on the rear hatch. Viper GTC and ACR models are available with the ACR center band and driver’s side stripe.