Hyundai is celebrating its presence at the 11th Seoul Motor Show with the world premiere of an all-new design concept, the ‘Enduro’ lifestyle urban crossover utility vehicle.

Seen in profile, Enduro has the look of a crossover vehicle, with raised ground clearance, SUV-style fender cladding and a dark grey garnish to the lower parts of the car, which appear robust and protective, while expressing mobility and agility. The C-pillars are fitted with a unique aerodynamic air-blade to reduce drag and the side-skirts incorporate step bars for easier loading / unloading of the roof rack.

The styling of the dashboard and center console feature the eye-catching combination of horizontal and vertical elements, which express sportiness, toughness and endurance. The Enduro’s cabin seems to wrap around the driver’s seat in a manner that creates a dynamic atmosphere, while underscoring the solidity of the vehicle’s structure.

Small details of the interior are exploited to reinforce the Enduro’s sporty and upbeat image. Visual elements reminiscent of sports equipment are applied to those cabin components and surfaces which occupants touch. The steering wheel design features the spoke and handle molding of a road bike and the door handles have a lightweight cowl image of an off-road bike.