Hyundai Motor has revealed the first rendering of its new G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand’s design identity and future direction.

Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 boasts a raft of safety features and technological innovations to set itself apart in the luxury market.

G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division.