Kia Motors unveiled its latest concept car – the Kia Novo –at the Seoul Motor Show 2015. Featuring bold, coupé-inspired styling and a minimalist, driver-focused cabin, the Kia Novo hints at the design direction for the brand’s next-generation compact vehicles.

Designed at Kia’s state-of-the-art Namyang design center in Korea, and based on a specially-adapted version of the Cerato (Forte) platform, the Novo bears a coupé-inspired silhouette and unmistakeable Kia styling. The Novo’s minimal front overhangs, longer rear overhangs and fastback roofline, as well as a slim, long glass area, give it a raked, sporty profile.

The Novo is powered by the latest high-tech production Kia powertrain to match its dynamic looks. A 1.6-liter ‘Kappa’ turbo gasoline direct injection (T-GDI) engine has been paired with the brand’s seven speed DCT to power the front wheels.

The Kia Novo concept is fitted with innovative new ‘adaptive concave profile’ tires, with a sunken middle section between two contact points serving to cool the rubber and channel excess road water away from the wheels for greater grip. The unique 20-inch tires feature two slim contact points on the outer edges to provide lower rolling resistance and reduce road noise, while contributing to provide a high level of grip under cornering.

Kia Novo Concept