The Lotus Driving Academy is initiating a franchising programme to create a global network of Lotus Driving Academies in which to offer its fantastic training packages to driving enthusiasts around the world. Currently catering for over 2,000 visitors a year out of its base at Lotus’ HQ, Hethel, the franchising programme aims to increase this number several fold with the introduction of new international sites throughout 2016.

Jean-Marc Gales, Chief Executive Officer of Group Lotus plc, stated: “The Lotus Driving Academy was originally established in 1999, offering a comprehensive range of driver training and experience packages for customers to relish the benchmark handling and pure driving experience of Lotus cars. The driver training packages have been developed and fine tuned over the years to keep pace with the progression and increased performance of Lotus cars, while staying true to Lotus philosophies.”