Mazda MX-5 Launch Edition

The 2017 Mazda MX-5 Miata RF made its debut at this year’s New York International Auto Show.

MX-5 RF was introduced with a color combination that will be exclusive to MX-5 RF versus the MX-5 soft top: Machine Gray Metallic paint color, Auburn Nappa leather interior trim with a hand-painted black roof panel, based on the Grand Touring trim level.

Now, the show car is set to become the MX-5 RF Launch Edition, limited to 1,000 vehicles in the U.S. and destined for Mazda’s most loyal customers.

Initially, Mazda North American Operations (MNAO) will open up the preorders to a select group of customers who will be notified via email and will have a specific window of time to preorder the MX-5 RF Launch Edition before ordering opens to the general public. Customers who opt to purchase an MX-5 RF Launch Edition will have but one option available—SKYACTIV-MT six-speed manual or a six-speed automatic transmission—with each vehicle being made to order.

Outside of the exclusive color combination, MX-5 RF Launch Edition customers will receive a custom-designed, numbered 42mm Tourneau watch to complement their cars.

For those who may miss out on purchasing an MX-5 RF Launch Edition, other retractable fastback models will be available with many of the same colors and interior combinations—just not the Machine Gray Metallic exterior color on the Grand Touring trim level with the black roof, Auburn Nappa leather interior and badging. While the 2017 MX-5 RF Launch Edition is based on the Grand Touring trim level, other MX-5 RF models are expected to arrive at U.S. dealerships in the first quarter of 2017 in either Grand Touring or Club trim levels.