The Ram Truck brand today unveiled a one-of-a-kind Texas Ranger concept truck to commemorate and promote the brand’s partnership with the renowned law-enforcement agency and the Texas Ranger Hall of Fame and Museum.
The Ram Texas Ranger edition concept truck is identified by unique Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled. Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck’s tailgate. Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.
The Texas Ranger edition is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.
Inside designers have loaded the concept truck with unique Texas Ranger edition accents. Among the most notable are four real Mexican five-peso silver coins inlaid within the wooden portions of the door bolsters. Front doors have the obverse or “heads” side and rear doors contain the reverse or “tails” side of the coin.